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I knew about the pre order numbers but hadnt realised just how many that is compared to Land Rovers usual annual sales! Land Rover sold 37,000 cars in 2010. Up until now they've had 18,000 orders for the new Evoque!
 

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Really, a quick Google and the Birmingham Post is saying 144,000 cars in 2009, much more than Jaguar at 50,000 or so.

Perhaps the number you saw was the number of those new cars which didn't break down...
 
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