It sounds like in English it is Electric seats with Memory function. This is standard on the Prestige but will possibly be an option on Pure. Do standard Pure's have manual adjusting seats? if so it is probably your answer.
O.. forgot to told you i've moved to HK, the electric seatis the standard option for all Evoque, and the dealer told me, electric seat is almost the standard for all carHK, nobody likes to buy the manual seat in HK... why??